SWADZBA
CONSULTING
Good things remain,
better things emerge.
We help you unlock your hotel’s full revenue potential. With tailored revenue management strategies and practical consulting, we ensure you can focus fully on your guests—we’ll take care of the rest.
Services
Our philosophy focuses on making professional revenue management & sophisticated distribution accessible to all investors, owners and operators of accommodation establishments.
Assessment of Market Potential and Location Factors
By evaluating the potential of a location and relevant market factors, it can be determined whether it is suitable for long-term investments. The selection and analysis of the competitive environment helps to optimise positioning of the hotel.
Assess Market Potential: An analysis of events, trade shows, and local attractions reveals the potential for guests at the location and provides initial insights into expected trends, e.g., business vs. leisure travelers, high-demand periods due to trade shows or similar events.
Competitor Analysis: A comprehensive competitive analysis before market entry identifies potential challenges and opportunities. It enables understanding competitors‘ strategies, which in turn helps develop a differentiated market position.
Price Analysis: The competitive analysis and a strategic price analysis provide initial insights into the prices and strategies of potential competitors and support the establishment of your own pricing structure.
Revenue Optimization Through Tailored Strategies
While strategic revenue management develops long-term pricing and capacity strategies, operational yield management ensures daily control and adaptation to current demand. The monitoring of pick-up and booking development (pace), as well as forecasting are key tools to dynamically respond to short-term changes and continuously optimize revenue.
Monitor Pick-up: Continuous observation of your own booking development and market prices helps you maintain overview and react quickly to changes.
Forecasting: Accurate forecasting forms the basis for early recognition of changes in demand and booking trends. The results help to flexibly adjust pricing to maximize occupancy, rate, and revenue.
Target Guests Effectively: With tailored offers and a data-driven strategy, your hotel strengthens guest loyalty and increases the likelihood of repeat bookings. The marketing, sales, and revenue management departments should work hand in hand as a commercial team.
Development of Market-Appropriate Pricing Models
In the hotel industry, developing & implementing dynamic pricing models is crucial to optimally respond to constantly changing demand. Precise forecasting and flexible pricing, as well as optimal business and channel mix play central roles.
Forecasting and Pick-up Analysis: Through careful observation of pick-up and accurate & regular forecasting, trends can be identified early and prices adjusted in a timely manner.
Dynamic Pricing: Flexible prices that are set according to a location’s base line demand, and adapt to changes in the demand to increase hotel occupancy and competitiveness.
Optimal Mix: The right strategy enables hotels to optimize their channel mix and business mix, allowing cost structure to be factored in alongside room revenue.
Analysis and Optimisation of Distribution Channels
A well-thought-out channel mix ensures that your hotel is visible through the best distribution channels and can be found by different customer segments. Using a channel manager facilitates channel management and ensures that availability and prices remain current.
Distribution Analysis: A thorough analysis of all distribution channels helps identify the most effective channels for the hotel and reduce unprofitable ones.
Optimize Channel Mix: A balanced channel mix ensures that the hotel is optimally represented on OTAs, direct bookings, and other distribution partners.
Implement Channel Manager: The channel manager automates channel management, keeps prices and availability current, and saves time and resources.
Consulting on Digital Tools and System Solutions
How can hotels use the right mix of digital tools and system solutions to make their workflows more efficient and meet the growing demand for digitalisation?
Guest Journey Automation: Digital tools can seamlessly accompany your guests from hotel search, through the booking process, at check-in through to check-out and post-check-out, creating a personalized and (ideally) smooth experience.
Effective System Integration: The system integration ensures maximum benefit is derived from existing technologies, and new tools make your team’s workflows sustainably more efficient, effective, and precise.
Professional Project Management: Clear structured project management ensures that system changes and implementations are targeted and occur with minimal guest impact.
Reliable Forecasts and Budgeting
Precise forecasting provides valuable insights into future booking situations and thus forms the basis for an effective rate strategy. Through a well-thought-out, dynamic pricing strategy, hotels can flexibly react to market changes and optimize their revenue to ensure long-term business success.
Forecasting for Targeted Planning: Detailed forecasts allow early estimation of demand, occupancy, and deviations from seasonal trends to be incorporated into the strategy.
Dynamic Rate Strategy: Flexibly adjusted prices, based on both your own forecast and market conditions, ensure that your hotel optimally utilizes revenue opportunities.
Sustainable Revenue Strategy: A solid pricing and distribution strategy helps achieve financial goals and be prepared for market fluctuations.
Collaboration
Outsourced Revenue Management
Imagine having an experienced revenue manager by your side who focuses entirely on optimising your revenue – without the ongoing costs and effort that comes with maintaining a permanent team.
With my profound knowledge in revenue management and a straightforward, pragmatic approach, I help you position your hotel profitably. You receive practical, tailored solutions that truly work: from dynamic pricing to targeted forecasting to strategic capacity management that noticeably increases your occupancy and revenue.
Interim Revenue Manager
Is there a gap in the team or is additional expertise needed for a project? As an interim revenue manager, I contribute fresh perspectives to continue your revenue strategy or set new impulses – flexible, reliable, and precisely tailored to your current needs.
You benefit from professional support in the short term without the long term commitment of an on-site team.
Revenue Management Audit
A revenue management audit offers you a fresh perspective on your current revenue strategy. I take a close look, identify unused opportunities, and help you improve processes that aren’t yet reaching their full potential. Together, we develop a clear, actionable roadmap that shows you exactly where to make targeted adjustments to achieve sustainable growth. This ensures you stay one step ahead of the competition.
Distribution Audit
A distribution audit gives you a clear overview of your distribution channels and shows how you can optimally position your hotel to attract new guests and increase occupancy. I analyse your current distribution strategies, identify unused channels, and find opportunities for improvement to increase your visibility and reach. With a precise, actionable roadmap, I help you choose the right distribution partners and manage your channels efficiently, so you receive more bookings at better rates.
Project + Consulting
As an expert in hotel revenue management, strategy, and distribution, I offer customised consulting and project work that takes your hotel to the next level. With a clear, practice-oriented strategy, I help you make the right decisions, maximize occupancy, and sustainably increase your revenue. From market analysis to strategic distribution – I develop solutions together with you that can be implemented straight away and deliver real results.
References
About Me
A trusting partnership is crucial for success to me. What do I bring/contribute so that we can achieve real success together?
Since 2008, I have specialized in revenue management for independent, individual hotels.
My profound knowledge in revenue management and my straightforward, approachable working style make me a reliable partner for hotels, focusing on practical and tailored strategies. I work hands-on, pragmatically and reliably to create effective solutions for my clients – always following the principle: Good things remain, better things emerge.
Contact
Arrange appointment
Get in touch for an informal chat and to see how we can assist.
- kathrin@swadzba-consulting.de
- +49 176 4198 9203